Client

Tourism North East

Role

Copywriter

Date

2022

More Than Mountains


As someone who grew up in the High Country, looking for any excuse for a trip to Falls Creek to bomb another black run, I was stoked to work on this campaign for TNE.

Ads about the beautiful snow-capped mountains and ski-side resorts pretty much write themselves, but on this occasion the job was to talk about everything else the area has to offer.

The restaurants, bars and breweries in surrounding towns like Bright and Mount Beauty.

And that’s how we got to ‘More than Mountains’.

Videos

Backwoods Distillery & Scion Wines – Muscat Gin

Bridge Road, Bright, Crank Handle & Mitta Mita Breweries

Templar Lodge Restaurant & bar

You can view more about the ‘More Than Mountains’ campaign on Emble’s website.

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