Client
Citeco
Team
Creative: Bert Seaton &
Jerome Wilson
Director: Ian Reiser
DOP: Jarryd Sinclair
Date
2026
Citeco Workwear
I’ve had the chance to help establish Citeco as one of ‘the fastest-growing safety brands across Australia and New Zealand’.
Part of this was our ‘Game Ready, Site Ready’ campaign, which featured ex-NRL star (and now qualified chippy) Justin O’Neil.
With this campaign we made links between the right gear for the field and the right gear for site, positioning Citeco as a trusted brand on Aussie and NZ job sites.
As a big sport fan, this one was super exciting one for me, and I love how it turned out.