The Gut Foundation

With this campaign it was our job to make the complicated issue of gut health easy to digest, but impossible to ignore!

Research by the Gut Foundation showed that 35% of Aussies were unfamiliar with Bowel Cancer and 52% were unfamiliar with the role that good gut bacteria plays in overall health.

Using provocative headlines with simple striking visuals, we were able to capture the attention of many Aussies, earning shares across Reddit, Facebook and Twitter.

And with the help of earned press from SBS News and ABC Radio, we managed to build awareness and help with the Gut Foundation’s mission of improving the gut health of more Aussies.