The Gut Foundation

With this campaign it was our job to make the complicated issue of gut health easy to digest, but impossible to ignore – and to do that with zero budget and a few donated media placements!

Using provocative headlines with simple visuals, we were able to capture the attention of many Aussies, earning shares across Reddit, Facebook and Twitter.

And with the help of earned press from SBS News and ABC Radio, we managed to help the Gut Foundation’s mission of improving the gut health of more Aussies.